Simon Sinek begins his talk with the story of former U.S. Army Captain William D. Swenson. In 2009, Swenson was on an operation in Afghanistan, near the Pakistan border, when his column was ambushed. It was bad; many were injured. During this ambush, Swenson called for air support and ran through enemy fire to rescue the wounded. The moment was recorded by a GoPro camera on one of the medic’s helmets. With two comrades, Swenson brought in a severely wounded sergeant to a helicopter for medical evacuation. “You see Captain Swenson bend over and give him a kiss, before he turns around to rescue more,” says Sinek.
Sinek points out this gesture was unusual—and important. It was a leader showing intense care for one of his subordinates. Even love.
“In the military, they give medals to people who sacrifice themselves so that others may gain,” says Sinek…
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